Common Page Designs
Homepage
- purpose:
- traffic acquisition
- as often the first step in user journey, the home page should direct the user on to request more information via the form or to easily navigate to pages that answer their questions about tuition, programs, admissions processes etc. with the ultimate goal of submitting a form.
Single Program
- current layout (note, some changes to live single program HPs have taken place since this layout was created, but this is the most up to date one we have)
- example URLS
Multi-Program
Tuition/ Financial Page
- current layout
- purpose:
- informational
- should contain cost information for upcoming terms, financial aid, scholarships, and other info
- direct users to either
- request info
- apply
- example URLS
Organic/ OLP
- current layout
- purpose:
- organic traffic acquisition
- similar to home page, acts as starting point for user journey, provides helpful information and prompts user to request information CTA
- example URLS
Admissions Page
- current layout
- purpose:
- informational
- should contain application process info like term dates, application requirements, eligibility etc.
- direct users to either
- request info
- apply
- example URLS
PLP – Above the Fold
- current layout
- purpose:
- shorter form landing page with bulleted information
- similar to OLP and Home page but less informational and more stat focused
- expected to be more of a second step in user journey > drives user to fill out admission and tuition information form
- example URLS
Paid Thank You Page
- current layout
- purpose:
- to confirm completion of request info form and guide user to next steps
- include CTA for application
- example URLS